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Microsoft Starting to Abandon the “Live” Brand?

by John Lamansky on March 7th, 2007

Microsoft may have finally seen the light, and is killing the Live name in many products, and also jettisoning the honchos who oversee the brand.

Windows Live WiFi, for example, has been renamed MSN WiFi, and Windows Live Shopping, which was once called MSN Shopping, is back to being called MSN Shopping again. Then there’s the MSN Soapbox product, which used to be called Windows Live Video until it was renamed in September.

[Read more at source]

I agree, Windows and Office Live really are a mess. What Microsoft needs is some organization.

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