I’ve noticed something very interesting on this blog, and on others; it’s something I’m calling “customer service blog comments.”

It seems that it’s becoming more and more common for company representatives to post comments on blog posts related to that company or its products. For example, so far on this blog I’ve had comments from FeedBurner, Dell, and Microsoft employees, plus a comment from the CEO of FeedBlitz; the comments were in reply to various blog posts I wrote that were related to those companies.

What I find interesting is that even big companies like Dell are getting on the bandwagon. I think it’s a great idea: don’t make the customers come to you, making them wait on hold or for an email response; instead, go directly to the customers and help them solve their problems with friendly, personalized service. That’s the way to do it.