John Lamansky

I’ve been thinking about AMD’s purchase of ATI and what it might mean for us computer users.

The big thing that comes to mind limited buying options: I can easily forsee having to choose between AMD/ATI and Intel/nVidia when buying a new computer, instead of being able to mix-and-match your processor and graphics card vendors. If someone was buying a computer a year from now and wanted an AMD processor and an nVidia graphics card, they might be out of luck.

And I have no evidence to prove that this is a possibility; it’s just something that came to mind: wouldn’t it be so weird slash funny slash cool if Intel bought nVidia? I mean, really … that would make things very interesting indeed.

Straight from Intel: a PDF document showcasing their fleet of new logos.

But why did they have to make the logo shapes asymmetrical? Oh well, I guess I’ll just have to get used to it.

According to this PCWorld Article, the world’s largest chip maker is ditching its 14-year-old “Intel Inside” slogan and its 37-year-old logo. The company will soon have a new tagline, “Leap Ahead,” and a new logo, which it has been working on for much of the year 2005.

However, it seems that the word “inside” will still be used in the form of, for example, “Intel Pentium 4 Inside” or “Intel Celeron D Inside.”

“We’re aligning our brand strategy with our platform strategy,” says Bill Calder, a spokesman for Intel. The “Intel Inside” campaign focused solely on the company’s microprocessors, such as its popular Pentium line of chips. But Intel has broadened its focus to entire platforms–not just the microprocessor but also surrounding chips and chip sets, such as Centrino for laptops able to surf the Internet using Wi-Fi, and the upcoming Viiv platform for home entertainment computers. The new logo aims to reflect this change.

“As we evolve as a company, it makes sense to evolve our brand,” says Calder.