John Lamansky

Sure, I had set up basic feed redirection. I had set it so that the feed/ and feed/atom/ WordPress feed URLs would redirect to my FeedBurner feed.

But when I saw that the Best of the Web blog directory had listed my RSS feed as being http://www.johnlamansky.com/?feed=rss2, I knew I had to implement more extensive redirection.

I had heard of this “WordPress Feedburner Plugin” before, and decided to give it a try. After a little bit of trouble at first, I got it to work and - lo and behold! - the next day my Feedburner subscriber count had almost - not quite, but almost - doubled.

It just goes to show how important it is to make sure all of your feed traffic is directed to the right place.

I would highly recommend the aforementioned plugin to WordPress bloggers who are using Feedburner; and if you haven’t already, be sure to check out Feedburner’s feed redirection tips.

I’ve noticed something very interesting on this blog, and on others; it’s something I’m calling “customer service blog comments.”

It seems that it’s becoming more and more common for company representatives to post comments on blog posts related to that company or its products. For example, so far on this blog I’ve had comments from FeedBurner, Dell, and Microsoft employees, plus a comment from the CEO of FeedBlitz; the comments were in reply to various blog posts I wrote that were related to those companies.

What I find interesting is that even big companies like Dell are getting on the bandwagon. I think it’s a great idea: don’t make the customers come to you, making them wait on hold or for an email response; instead, go directly to the customers and help them solve their problems with friendly, personalized service. That’s the way to do it.

If you have a FeedBurner feed, you’ve got to check this out: FeedBurner has released a feed-to-email subscription service.

For bloggers and podcasters, a feed-to-email subscription service means you can expand your “push-delivery audience” to readers and listeners who aren’t familiar with RSS feeds.

For readers and listeners, an email subscription service such as FeedBurner Email means that you can sign up to receive emails every day that let you know about new blog posts or podcast episodes. (Of course, if there’s nothing new for a given day, you won’t get an email.) For many people, email subscription services remove the need to remember to visit a blog or podcast site for updates.

My take on FeedBurner Email? In short: it’s awesome.

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