SubscribeI’ve noticed something very interesting on this blog, and on others; it’s something I’m calling “customer service blog comments.”
It seems that it’s becoming more and more common for company representatives to post comments on blog posts related to that company or its products. For example, so far on this blog I’ve had comments from FeedBurner, Dell, and Microsoft employees, plus a comment from the CEO of FeedBlitz; the comments were in reply to various blog posts I wrote that were related to those companies.
What I find interesting is that even big companies like Dell are getting on the bandwagon. I think it’s a great idea: don’t make the customers come to you, making them wait on hold or for an email response; instead, go directly to the customers and help them solve their problems with friendly, personalized service. That’s the way to do it.
michael responded on 23 Jul 2006 at 11:45 am #
I’ve noticed the same thing. Since I have only been blogging since October, I didn’t know this was something new.
John Lamansky responded on 24 Jul 2006 at 7:24 am #
Well, I’m guess I’m not 100% sure that this is something new; however, I’ve been blogging since July 2005 and just had my first “customer service comment” early this year.
It really took me by surprise - when I posted a negative review about a Feedburner product in January, I had no idea that someone from Feedburner would reply!
Then within the past three months (May to July 06), I had, as listed above, comments from FeedBlitz, Dell, and Microsoft employees, so I’m thinking it’s becoming much more popular.